Predicting Customer Lifetime Value (CLV) using Probabilistic ModelThis is the next part of my article about "Unlocking Customer Segmentation Insights by combining RFM analysis with K-Means Clustering."Apr 14, 2024Apr 14, 2024
Unlocking Customer Segmentation Insights — Combining RFM Analysis with K-Means ClusteringRFM analysis is a method that looks at how recent, how often, and how much customers buy. It helps businesses identify valuable customers.Jan 1, 2024Jan 1, 2024